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I am a research scientist at the Center for Sleep and Consciousness in the School of Medicine and Public Health at the University of Wisconsin – Madison.


My areas of expertise are in the fields of cognitive psychology and cognitive neuroscience. My research spans several interrelated areas in human cognition. 

I investigate these topics using using a diversity of methods, including behavioral testing, electrophysiology, neuroimaging and related techniques. Please use the links above to find out more about my research. 


Email: bbaird [at] wisc [dot] edu

6001 Research Park Blvd                             

University of Wisconsin - Madison

Madison, WI, 53719